We believe personal color analysis changes the way people see themselves— and the way they shop.
What Sets Us Apart
Conversion with Confidence
Palette transforms personal color analysis into a conversion-driving retail experience.
Personalized Retail
Palette creates elevated retail & shopping experiences that feel deeply personal.
Beyond the Appointment
Customers leave with tools they can use for life—creating engagement beyond a single event.
Meet the Founder
Elisabeth founded Palette Color Lab after a transformative trip to Seoul, where she experienced personal color analysis for the first time. Inspired by the confidence and clarity the experience created, she became fascinated by the intersection of personal color, consumer psychology, and retail. After returning home and becoming certified in personal color analysis, Elisabeth launched Palette Color Lab to create elevated in-store experiences that help people discover the colors that bring them to life.