How Palette Works

Palette brings personal color analysis directly into retail spaces—creating experiential moments that drive discovery, connection, and purchase intent.

Book an Activation

01
Initial
Consultation

We begin by understanding your store, customer base, and retail goals to design an activation tailored to your brand experience.

02
Event Planning & Coordination

Palette works directly with your team to coordinate scheduling, footprint planning, merchandising strategy, and customer flow.

03
Branding
& Promotion

We develop a cohesive activation experience through event branding, marketing support, and curated merchandising recommendations.

04
In-Store
Activation

On event day, Palette delivers a fully hosted personal color analysis experience designed to drive engagement, discovery, and conversion.

“The dress I ordered for the wedding was just delivered…in a color I never ever ever would have chosen prior to my consultation. I am obsessed with this dress & have never felt like this in a dress before”

Former Customer

Follow Us on Social
@palettecolorlab

Two women smiling as they look at something out of view. One woman is wearing a colorful, rainbow-patterned cape, and the other woman has brown hair and is wearing a white jacket, while the background shows a brick wall and a window with a cityscape.
A person holds a checklist printed on white paper, with organized categories and steps related to color analysis and styling while standing indoors near a brick wall and a sign that says "Paletic Col" in the background.
Woman wearing a cream-colored blazer looking at colorful fabric swatches hanging on a rack inside a store with a brick wall and window in the background.
Two women looking at a light blue poster together in a cozy room with brick walls and large windows.